Chef’s Cafe Website Redesign Project
About the Client
I have SO much fun designing restaurant websites. The beautiful food, spaces, photography, POS integration, Instagram accounts, reservations…and more! Chef’s Cafe recently took over as new owners of a beloved community staple. They wanted a fresh look while still honoring their infamous chicken salad sandwich. We also created forms for Catering, Grocer Requests, Contact, and Boxed Lunches to help organize inquiries and cut down administrative tasks.
Goals of the Project
🥪 Focus on creating catering and boxed lunch form submissions
🥪 Embody their fun, inviting environment and highlight their fan-favorite employee (IYKYK)
🥪 Showcase their world-famous chicken salad, tuna salad, and egg salad
🥪 Attract Grocer requests
🥪 Add forms to reduce administrative tasks and organize submissions
As a restaurant, reviews, reservations, and Instagram are vital to attracting new customers, which is why we included a live stream directly from their Instagram account and Pinterest buttons on each photograph for easy sharing.
Home Page Transformation
Before
After
Catering Page Transformation
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After
Contact Page Transformation
Before
After
Results
Jan - Aug 2024
Website Statistics
117,000 website visitors
3,535 visitors from a Google Search
876 visitors from social media
Visitor Engagement
118 form submissions
3,100 button clicks (interested visitors)
Estimated Website ROI
467%! That means for every $1 spent on the website, they made $4.67 in profit
