Magicland’s New Website with Online Scheduling and Payments
About the Client
Like so many other amazing women I have the honor of working with, the owner of Magicland blew me away with her ability to have a 3-year-old newborn. She was preparing to open the most adorable play space for children 0 - 7 years old. While she was fully capable of developing a beautiful website, she did not have the extra time. She contacted Propel to take over what she had started. We incorporated scheduling, online purchases, an online waiver, and several add-ons available to purchase. People always ask me if setting up online scheduling and payments is worth it…so scroll below to find out!
Goals of the Project
⭐️ Attract new customers with their unique human claw machine
⭐️ Drive birthday party signups/payments
⭐️ Offer single-day, multi-visit, and membership passes available for online purchase
⭐️ Include an easy-to-access online waiver and tracking system to see who has paid and who has signed waivers when they arrive
⭐️ Foster an environment for moms and their little ones to connect and support each other
⭐️ Automate as much of the process as possible to alleviate administrative tasks and easily track clients and sales.
Home Page
About
Party Page
Results
Jan - Aug 2024
Website Statistics
21,000 website visitors
1,894 visitors from a Google Search
204 visitors from social media
158 birthday parties booked, with close to $30,000 in just Add-On sales at checkout
Visitor Engagement
231 form submissions
3,500 button clicks (interested visitors)
Estimated Website ROI
For just birthday parties and add-ons (not including play tickets and passes or other events), the website ROI is 2,676%! That means for every $1 spent on the website, they made AT LEAST $26.76 in profit
This ROI doubles even Propel’s standard best-performing website, so YES, scheduling and online payments absolutely pay off in the long run!
“I cannot thank Jessica enough. She was and still is excellent. Her work speaks for itself. She delivered a clean site with a flawless look, and someone without any technical background would definitely appreciate it. The layout makes anyone feel comfortable because it is so well done 💕💕💕”
