A New Website & Logo for Meinberg Insurance
About the Client
This client branched off and started his insurance agency and needed to attract new clients as soon as possible. Propel worked with Meinberg Insurance Agency to develop their logo, business cards, branded envelopes, and postcard mailers.
Once we completed the branding, we began the website. Since his agency represented several different insurance companies for its clients, it was important for them to have a website where their clients could easily access information for their specific insurance carrier, request quotes, access claim forms, find customer service numbers, and understand Meinberg Insurance’s passion for protecting and supporting their local community.
Goals of the Project
BRANDING
➡️ Create a brand that portrays Meinberg Insurance’s commitment to protecting and serving its clients. Green is known to represent money, and navy is known for representing loyalty.
Propel incorporated the city image to help portray Meinberg Insurance’s location and his love for the city.
WEBSITE
➡️ Create leads and attract new clients
➡️ Organize: build forms that are easily accessible for people to contact and request insurance quotes — and provide an easy way to store & organize submissions
➡️ Be a resource: list all the insurance companies his agency represents so clients can easily find their customer service phone number, claims form, and client log-in.
➡️ Ease of use: add several forms and quote requests to reduce administrative tasks and organize submissions
➡️ Build trust: act as a community resource to provide services and educate anyone with questions. The website not only has an FAQ section, but it also takes the time to explain what each type of insurance is about and why/when you would need to consider it
Home Page
About Page
Contact Page
Results
Jan - Aug 2024
Website Statistics
14,080 website visitors
660 visitors from a Google Search (SEO)
301 visitors from social media
450 direct visitors (postcards, email, business cards, etc)
Visitor Engagement
49 form submissions
120 button clicks (interested visitors)
Website ROI
341% ROI
For every $1 they spend on the website, they make $3.41 profit
“Jessica was amazing to work with and helped me figure out what we were looking for. I’m very thankful for her help and expertise.”